The Bases of History

I was never into sports until my stepfather came into my life, and ever since then I have been a diehard Red Sox fan. The second I heard the announcers on the television, I went running into the living room to watch the game with my family. I was very lucky to have become a fan when I did, because that year in 2004, the Boston Red Sox won their first World Series in almost 100 years. The feeling someone gets when their underdog team hits that winning game homerun is incredible. The feeling is hard to explain. It’s something a person has to go through to really understand. As I got older I learned about the history of baseball. I learned the Red Sox were one of the original teams to play when Major League Baseball began. The History of this team is nothing less than amazing, especially the history at Fenway Park. Boston fans are so devoted to their team that there was a special nation created for us, Red Sox Nation. Red Sox Nation is a club that anyone can join; members receive special offers for games and discounts on attire from the Red Sox store.

Just like the Red Sox in baseball, Typography has a long and astonishing history. The idea of communicating between one another with symbols has changed the way we live our lives today. Through the progression of type over the years people can accomplish much more than sharing information. With different typefaces, sizes and styles of a letter, the reader can interact with a piece on a different level and draw an emotional response from people. Baseball and type have the same effect on an individual, both can create an emotional response.

When designing a logo for a team the designer needs to think about how the imagery will affect the fans, as well as how it will be used. The logo will be used on everything from stickers to sweat shirts. The design for the team should grab the attention of whoever is looking at it, but most importantly the fan should be proud to show off their favorite team. I know every time I wear my Red Sox Jersey I am very excited to represent my home team. I am so attached to my team’s brand that it’s the first thing I notice when I am out.

Through history logo and branding in sports has changed. It is proven that fans don’t always like change so when a teams makes the decision to redesign their branding, they have to be very carful. Of course whether or not the new branding is a fan favorite, I am positive they will still be wearing it with pride. Most fans have their little quirks and superstitions when it comes to watching their home team play. I can definitely attest that Red Sox Nation is full of them. Some fans go crazy about superstitions, some fans never wash their jersey and others wear their hats inside out while the game is on. When change happens the fans seem to think its bad luck for the team. This is the reason most logos and names of teams stay the same forever.

The Bases of History